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25 August 2009

Keeping your data secure

Filed under: Business Processes — katrina @ 6:18 pm

One of the issues we face in business by using digital systems for handling our data is keeping the data secure. This issue of security has increased further by computers being connected to internal networks and to the internet.

There is a range of ways that data might be lost or inadvertently exposed to the outside world and you may not have considered them all.

When considering this security most people will think primarily of shadowy, criminal hackers sneaking around the internet attempting to break in. However more businesses lose data as a result of hard drive failure or software bugs.

In many cases, data loss or leaks of data result from mistakes made in business processes rather than malicious entry to the system.

There is a complex web of legislation in Australia that governs what data companies must keep for their records and the security precautions they must take to ensure security of that data for their customers. However the Federal Privacy Act is exempt for businesses with a turnover of less than $3 million. Surely though smaller organisations should be just as keen from a public and customer relations point of view to take privacy seriously and be compliant with this act?

One of the publics greatest concerns is probably centred around the retention of their credit card details. Because data storage has become fast and cheap, many companies keep a lot more information than they used to. Many smaller companies use a payment gateway on the internet for credit card transactions (which is a similar equivalent to using an eftpos machine on the counter), as this avoids them ever holding this sensitive data on their own system.

Businesses need to consider carefully from the outset what information they collect from their customers and how they can secure the retention of it.


18 August 2009

File management will create speed

Filed under: Business Processes, Technology — katrina @ 6:55 am

Clients often tell me that their computer is starting to run slowly.

There are a range of causes, but one of the common things I find when I look at the machine is that there is anything up to hundreds of files and folders sitting on the desktop.

File management is a critical yet simple skill with any computer, but one of the most overlooked ones!

When a computer ‘boots up’, it has to load into RAM (memory used whilst you are doing things on the computer) everything stored on the desktop. So if you keep saving (or dumping) things there, you have less and less memory to use. If you have lots of RAM, then really having a few files there whilst you are working won’t make any real difference.

But even if you have plenty of RAM and you have hundreds of files there, not only do you have an incredible mess, your computer will become terribly slow.

If you use a MAC, another common problem is a large amount of files and folders in the user folder. This can cause real issues with the computer including corruptions of the user account.

Try to think of it this way – imagine if you had a big storage cupboard at work. Instead of building shelving and storage bays, you just left it bare and each time you got something you opened the door, threw the stuff inside and quickly shut the door again.

Then when you wanted something you rummaged through everything just piling things up all over the room.

How long would it take you to find what you wanted, and how often would you fail to find what you needed?

A simple filing system will solve a lot of problems in the long term as well as save time, which of course in business means saving money too!


11 August 2009

txt messaging on your mobile - a cheap business tool

Filed under: Business Processes, Business Tools, Technology — katrina @ 8:33 am

Even the simplest mobile phone can be used as an effective business aid.

The power of text messaging should not be underestimated!

Companies are using text as a cheap, simple and non-invasive way of communicating with clients.One of these methods is to confirm appointments. Imagine that you make an appointment some days or weeks in advance.
The day before the appointment you receive an sms message reminding you of the appointment and asking you to confirm it. Many people receiving these messages don’t realise how much money a business can save by these confirmations.Staffing levels are affected by the workload, and it is astoundingly surprising how many people fail to show up for appointments with a business.
If you had 4 staff rostered on one morning and they were all booked up for the whole morning, then you know that your wages are covered and some profit is to be made. Imagine if even 10% of those appointments fail to show. This could result in losing the entire profit margin, and if the percentage is higher could mean that the business does not take enough in to even cover the wages and expenses for the morning.
The simple text confirmation could allow the business to schedule other clients in to fill those slots, and at the least allows them to schedule effectively.There are systems available that allow your customer management system to generate automatic appointment reminders by sms. This means that you do not need to dedicate time to going over each appointment and creating messages.
Businesses also use messaging for marketing. Personally I am not a fan of receiving marketing to my mobile, but I know others that love it.It is important that the business first establishes permission from the client to market to them this way.

Otherwise it is just another form of spam.


6 August 2009

Removing a web page or site from Google

Filed under: Web Info, Workshops — katrina @ 7:07 am

There are times when you wish to remove a page that google is displaying and returning when someone does a search.

Below is the basic information and links to google information on doing this.

Webpage Removal Tool

Google provides a tool for removal of web pages that are already showing up on searches.

You need to create a google account if you don’t already have one (it’s an excellent idea to have a google account as it gives you access to many services and is free).

Go to the webpage removal request tool

Select one of the 3 reasons for removal, fill in the details of the address for the page to remove and submit.

One problem that may occur is that after you remove the page it still shows on searches!

This is what google has to say about the reason:

After we delete the cached copy of a page, the page’s title and URL will continue to display for the same search queries until our robots revisit the site. Users will still be able to visit the live page. But because the relevant information has been removed from the live page, this page will not return as a result for searches on related keywords after our next crawl.

I haven’t been able to find out just how often a spider from google will visit your site, however from experience I can tell you that within days of putting pages up I have found them indexed and showing as a result in google.

More Google information on removing pages and sites

Robots.txt files

These files are used to tell google and other search engine spiders not to index a site or a page on a site.

How to create a robots.txt file

On this page you can find the actual code you need to put into a file, or you can use a tool google provides to create the file if you don’t feel you have the technical skill to create one yourself.

Adding a site to Google

You don’t need to do anything to add a site or page to Google as the robot spiders do trawl the net all the time, however you can choose to do so.

One last helpful link from Google on good design for search engines.


4 August 2009

Smart phone improves workplace productivity

Filed under: Business Tools, Technology — katrina @ 7:48 am

Mobile phone technology has become something most people can’t even imagine living without.

Nearly every teenager seems to have one constantly in their hands, and even people who shy away from computers tend to be adept at using their mobile.

“Smart phone” type mobiles are becoming increasingly indispensible. Smart phones are mobile phones with extra capabilities such as email, calendars, keyboards or touch screens, cameras, media and office software.

Imagine you own a business that provides an on-site service and you have a team of service agents who are out on the road all day.

Once that service technician left the office, you had no idea where they were and when they would return, so taking urgent calls from clients meant you had to just say you would call them back or book them for some day in the future.

Some interesting case studies show how such a business can use smart phones to provide a combination of GPS (know where the service people are), calendars (organise the day’s work), email and messaging (progress reports), and invoicing and credit card payments.

Two big issues every business faces concerns cash flow and effective time management.
Smart phones can assist relieving pressure on both issues.

If an urgent call comes in from someone with a job right near where a technician is located by GPS, or a technician completes their calls earlier than anticipated, they can be directed straight to the new call, increasing efficiency.

The technician produces an invoice on the spot and receives payment. The invoicing data is then directly transferred to the base accounting system when the technician arrives at the office at the end of the day, without the need to sit and enter the data again.

How can technology increase your time efficiency and cash flow?

Blackberry

CNet review of smartphones

Apple’s iPhone

Telstra One Experience

You compare mobiles


1 August 2009

Internet for Business ACE Workshop

Filed under: Workshops — katrina @ 9:01 am

During this workshop you have been presented with a large load of information.

Here are links to all the important sites that are used during this workshop (and there may be some we don’t get time to look at during the day) on using the Internet for Business.  The workshop is designed for business managers and owners, who may not necessarily be web designers.  For this reason the workshop has not looked at web design as such, but the principles of using the web in business.

You may wish to refer your web design staff or consultants to this blog entry so they may use the links for technical purposes, or you may simply wish to review and begin to digest the information presented in the workshop.

Each of these links will open a new browser tab or window so that you keep this blog open.

Use this checklist to assist you to analyse your web site - Checklist for Successful Websites

Strategic design information - 6 steps for building successful sites

Google provides excellent tools, many of them free - Google Business Solutions

Tracking your visitors provides critical information - Google Analytics

Free online course - Learn how to use Google Analytics

Wikipedia entry on - Search Engine Optimisation

Checklist for - Google Ranking Factors

Google’s information on - Search Engine Optimisation Ensure you download the Starter Guide from link at the top of this page!

Wikihow article - Improve your search engine ranking

Another article on - Search Engine Ranking

Online site checking tool - Run a report card on your site - please note I didn’t find this completely accurate but it is an interesting exercise to take.

In case you are still confused - Myths about Search Engine Optimisation

Interesting article - social networking and bookmarking influence search engine ranking

What is - Content Management System?

All articles from Step Two Designs on Content Management Systems

Local web design company - excellent information on Content Management Systems

Example of a blog - hey this is a blog too right?  Can you see the similarities between this link and this blog?

You tube video description of a wiki

You Tube video description of twitter

Social networking - Plaxo

The over popular social networking sites - Face Book and MySpace

My favourite online bookmarking site - DELICIOUS (and it is!) - this link will take you directly to my bookmarks.  One of the excellent features of delicious is the sharing of bookmarks.  Often if I am having trouble finding information I go to the delicious page for smart people I know and search their bookmarks  :)

Web hosting with FANTASTICO - blogs from Wordpress etc are available in here

What is a podcast?  You tube video explaining podcasting.

Podcasting - a web site that helps you create podcasts

Please feel free to leave comments here especially with links to any other useful sites.


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